Watchbrick was founded by Eric — an Australian watch enthusiast turned modder — who now runs the brand from his workshop in Hong Kong.

What started as a personal passion soon became a design philosophy:
To elevate Seiko mods into collectible, wearable pieces with personality.

Each Watchbrick timepiece reflects Eric’s background as both a collector and a perfectionist — built not in factories, but by hand, in limited runs, for those who care about the details.

This isn’t about mass production.
It’s about individuality — one watch at a time.